How to make Email add value to Recruitment?!

For many recruiters still using email addresses to receive CV's, email is your worst nightmare I'm quite sure. But it needn't be useless. There are many really cool ways email can be very helpful; and here's just two ways that are easily set up if you have a candidate management system in place:

1. Systemised Emails to Deliver Candidate Vouchers
Initaitives are always worth talking about, and this isn't revolutionary but still very underutilised in the realm of employer branding. Basically every time you complete an interview, you set the system up to send a thank you letter/email to the candidate. With it you include a voucher for them to redeem against your products. It could be 20% off a cup of coffee or CD (depending on what you sell). The options are limitless and costs next to nothing to put into place. What's the point of this? Well you can imagine the impression you'd have if after your last interview you received a free cinema ticket, or a bottle of wine for you and your partner when you next go to dinner. It would be positive right? Regardless of if you get the job offer next week, or they tell you that you've missed out on the job - you're going to think they're a great company. You may not even spend the voucher, but you'll tell people to think about applying to them. We've done this for retail and hotel clients, but there is no reason most employers couldn't do this. The mareketing department would love recruitment for it (there's a first!) and you'd be creating customers for the company whilst making candidate attraction easier for yourselves.

2. Recruiter EMail Footers to Carry Hotjobs
This can be done whether or not you have a hiring platform in place or not, it can just be automated and more usuful if you're lucky enough to have one. Get all recruiters or even HR staff to update there email auto signatures to include the 3 'hot jobs' of the moment. This free marketing tool will generate awareness and free candidates. It may even cause employees to be aware of those hard-to-fill jobs and refer you fresh candidates.