Check out www.jobsinpods.com
It is an uber cool jobsite that is essentially a job board, but using audio rather than text to share a message and advertise work at a firm, and the firm itself.
Another fine example of web 2.0 and how interactive recruiting is becoming. Matching technology and video are the most exciting areas of innovation for me at present in online recruitment, but this site deserves a mention. If used properly, recruitment advertising and web 2.0 should generate much stronger employment brands, as well as leading to better candidates.
I believe video is best used in the same format for erecruitment (ie employer driven content, not video resumes) and expect to help clients get to grips with implementing this in 2007. Basically what jobsinpods are doing is interviewing a recruiter about a position, recording the interview, and posting the audio file to their website, and even copying it onto the clients career site also if required.
I expect corporate recruiters to start asking line managers to describe their requisitions (on camera) and then embedding the video/audio into the actual job descriptions. So your jobseekers will be checking out a job on your website, and they'll see a little button saying "listen to our CEO describe our graduate fast-track program".
If anybody wants to beta this approach, get in touch and we can set it up for you and see what results are like. I'm sure that candidates will respond well and I hope we'll see leading recruiters experimenting with these tools shortly.
Saturday, June 30, 2007
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2 comments:
Great idea. One of the reasons podcasts have taken off is that they don't chain you down to your PC in the way traditional internet content delivery does (i.e. sit in front of a screen that uses up all of your attention). Now an applicant can look for jobs while jogging at a leisurely pace on his treadmill!
And it surprises me how much the idea of a creating and posting a video on their website scares people. There are some fair concerns about coming across as a dodgy firm if the video turns out to be something that looks like it was produced by a couple of high school kids. Truth is, with a wee bit of planning and some slick editing, you can actually create a very professional video with standard equipment...and by that I mean mobile phones, digital cameras and even webcams, no telecast quality video cameras required!
On a technical note, some people worry about bandiwdth bills from hosting videos. There are plenty of solutions out there that can help with this, including flash encoding, streaming and use of content delivery networks.
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