Interesting to see Monster.com advertising in Dubai this week (7 days newspaper), but not under the new MonsterGulf brand. Perhaps Monster have locally changed their advertising strategy back to the core brand. This would obviously make things easier from a cost and design perspective.
They've also put geo-redirection into place so basically if you go to Monster.com
from the GCC then you get taken to MonsterGulf.com by default. It's actually quite hard to get to Monster.com which is annoying but there you go.
Monster also started TV advertising (forget which channel) in Dubai this week - it was on Satellite TV so probably covered the region. Great to see, and we'll be monitoring the reaction over the coming months which I suspect will be quite strong.
One negative thing I have seen in the last few weeks is jobsites giving different prices out to different customers. I may get my company more involved when we have the time to protect clients and become a central buying agent for their online budget spend as I hate seeing clients getting ripped off. We have stepped in and helped clients broker sensible deals from time to time, but I think there may be scope to get involved in bulk buying deals in the near future.
A more general observation coming through with jobsites, and not just regional ones but also global players, is that they seem to be looking to derive 75% of their revenue from CV database search these days, and 25% from Job Advertising. That struck me as odd - can anybody comment on that as I am a bit suprised and would really like to get feedback from the market
on whether that is right.
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